Take an interest in your prospects and customers. Send them helpful articles that you

think would interest them. If you know of an event that your prospect or customer will be celebrating, such as an anniversary or birthday,

send them a card or small gift. They will appreciate your Needle Valve generosity and will think of you when they need your service, or if they know

someone else who may need your service.
19. TELL YOUR PROSPECTS AND CUSTOMERS WHAT TO DO
Getting your message into the marketplace is important, but getting

prospects/customers to respond is the real test. Tell your prospects exactly what you want them to do next (e.g. call for your free

brochure, drop your reply card in the mail, etc.)
20. TAKE ADVANTAGE OF TESTIMONIALS
Whenever an existing or potential customer says something positive about your company, ask them

if you could use their statement in your marketing materials. Your company